Running a Radio Station?
If you’re a CEO, your day might be filled by setting up meetings with all your departmental Heads, getting reports, tracking results, sales and employee efficiency.
Behind closed doors, you may be racking your head about how to boost sales and how to make sense of this devil called digital media.
You know it’s a devil because all your audiences are going digital and your sixth sense tells you there must be a way to monetize that arm, yet you don’t know how.
Stuck for answers, you push your digital team to sell more banners and skyscrapers on your website.
Yet there are only so many real estate opportunities on your website. And it still doesn’t work.
Why Every Radio CEO Needs To Consider Inbound Marketing
I’ve been in the broadcast radio industry for close to 16 years now and I’ve seen the growth and decline of various media houses.
Some capitalize on the new challenges in front of them to evolve and keep up with the times. Others refuse to adapt and crumble.
The listener ultimately controls the rise and fall of radio stations.
The emergence of streaming radio platforms like Pandora and Apple are a slap in the face of arrogant Radio CEO’s who thought they wielded power over the listener, whereas it was the other way around.
The listener ultimately controls the rise and fall of radio stations.
That said, all offline broadcast media houses are faced with a need to grow, evolve and figure out new ways to keep your audiences loyal.
That goes for advertisers too.
They have moved online, where they can attract the radio listener, cheaper, more effectively without having to spend astronomical sums of money on radio channels.
Advertisers know that listeners are online, so reaching them via Facebook, Google, Snapchat and Instagram is the way to go.
Traditional Radio Revenue Opportunities No Longer Work…
Your On-Air profits are plunging across board.
Spot Ads no longer seem an option and Sponsorship revenue is on a horizontal.
You yell out for more lead generation, yet it’s harder than squeezing water from a camel.
At a time of dwindling profits and massive retrenchment exercises, this can be a major headache.
The juggling act only gets more complicated as your cluster of radio stations grows.
You have two choices: Driven by the chaos, allow yourself to go mad, or find a workable solution in your market that streamlines your operations and enables you to scale your radio stations.
Instead of rushing to the chemist for a extra strong dose of the red pills…
Inbound Marketing, Perhaps?
At a time like this, the only solution to shore up dwindling sales is an active pursuit and implementation of inbound marketing.
Inbound marketing offers a different approach to traditional broadcast radio sales.
Instead of looking for clients, let them come to you…
… on the power of the authoritative articles and insights relevant to their business that they find online, on your website.
Show them how to grow their business and link it to why they need you and they will happily give you their marketing dollar.
They find it when they are searching online for the best advertising and marketing solutions that work for them.
In fact…
With This Digital Marketing Dashboard, It’s Even Easier…
How about a CRM tool that can handle all the nitty-gritty details of growing revenue, in the process giving you multiple NEW streams of revenue and allowing you to maximize on this new beast called digital media?
The RadioPlus01 Digital Marketing Dashboard
With the RadioPlus01 Marketing Dashboard, you have in one hand one central dashboard fueled by inbound marketing that attracts, qualifies and follows sales leads through the funnel until it ultimately results in a sale.
It’s a brilliant lead generation tool.
And thank to this CRM platform, you can follow up on all new business and secure repeat business through clever Upsell and Downsell funnels.
Built specifically for radio, you ask?
Yes.
In fact, with this tool you don’t need an in-house digital team. We become that team and our dashboard becomes your 24/7 intelligent employee.
If you want to make sense of digital media and how to generate revenue from it, you have to invest in intelligent software to scale your business.
The RadioPlus01 Marketing Platform is the one tool you need to attract, qualify and convert new business leads that will ultimately result in sales.
It does this by concentrating on 5 key modules that work intelligently to attract, qualify and nurture every lead through the sales funnel.
These key modules work in tandem, and you don’t have to worry about setting it all up.
We do all the work for you.
Once the modules of Inbound Marketing, Sales Tracking, Accurate Social media monitoring, SEO Optimization and Lead Generation modules are set up, it’s time to expect new business.
Here’s a snapshot of 48 rich ways the Broadcast Radio Digital Marketing Dashboard brings more business to your doorstep.
Dashboard Essentials.
1. Radio’s #1 Lead Generation Platform
2. Modern radio sales management
3. Advertising Agency Branding
4. Premium Market-Exclusivity
5. Dashboard shows creative briefs, production timelines, estimates, purchase orders and costs, timesheets and invoices
6. Choose between semi automatic and fully automated modes
7. Qualify leads in terms of spend
8. 80% better qualified leads
9. Creative briefs, estimates and proposals organized and readily accessible
10.Project and task management to stay on deadline
11.Purely cloud based
12.Get a decision-makers name, email address & phone number
13. Team RadioPlus01 Manages Everything
Sales Tracking
14. Sales tracking, project management, invoicing and payments
15. E-Commerce
16. Instantly generate traffic reports by client, account exec, job type, and more
17. Add Up-Sell and Downsell funnels with one click of a button
18. Track prospects through every stage of the sales funnel
19. Track prospects through the pipeline and stay on top of follow-ups
20. Station sales pages designed for you
21. Project sales per lead — semi annual or annual forecasts
22. Sales funnel + pages set up for you
23.Intelligent CRM dashboard designed to focus on radio sales
24. More Annuals & Five-Figure Sales
25. Monthly Online Sales Promotions
SEO Optimization
26. Beautiful B2B Leadgen Website
27. E-SOCRATES offers web analytics, visitor trends and traffic
28. Lead Generation/Nurturing Email Marketing
29. Google SEO Sales Leads
Accurate Social Media Tracking
30. AIR for centralized social media management
31. Social media management from dashboard
32. Recommendation of the best social media platforms to be on to enhance quality of lead generation
Qualified Marketing Leads
33. Get highly qualified leads, and visitors to your website at a fraction of the cost of new business development
34. Target your region, industry niches and services offered
35. Focused & Qualified Marketing Leads & Traffic by region & industry
36. Receive leads & traffic from businesses that WANT to advertise
37. Be recommended in Marketing Reports to businesses
38. Businesses will request a quote, specifically from your radio station
39.Complete media tool with demographics, rate card, special promotions, schedules, vendor traffic instructions
Inbound Marketing Module
40. All-In-One Inbound Marketing
41. 9 in-depth blog posts to begin with, 1,000 words or more, with long-tail keyword optimization, structured along the main commercial intent of advertisers in your region
42. VERSE Module for drip and blast email campaigns
43. Turnkey inbound marketing
In Closing
I designed this system as the answer to broadcast radio’s struggle to adapt to digital marketing.
It comes out of years of testing and fixing the glitches to make a proven advertising and marketing model that can work for any broadcast radio group.
So, you don’t have to worry about dwindling offline advertising when you can reap the best from digital marketing.
With this system, you get a beautifully designed B2B leadgen website, developed with landing pages, impressive articles and an email funnel system that converts web visitors into serious prospective clients.
Now that you know what this impressive dashboard tool can do, email me with your query.
David Makuyu 
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